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  • Tony
  • Ukraine by Tony

07/11/2010
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Ukraine was simply amazing.  How can I explain what was felt there?  How can I describe the feeling I walked away with?  How can I explain the people?  The only attempt I can make is by saying simply that you cannot understand Ukrainians, you have to feel them.   

For lunch, we walked to a restaurant for a traditional meal where we met a host of great people and had some delicious food as well. The first traditional dish we had was borsch, which marks at least the fifth place that has claimed this tasty beet-based soup as their own creation and traditional staple. (That list includes: Russia, Belarus, Lithuania, Poland and, of course, the Ukraine.)  After the main course, our host grabbed a cherry-filled dumpling and proclaimed, "Now THIS is happiness," before gingerly popping it in her mouth.   


The day we visited, there was a large festival going on which we were told was a great gathering of Ukrainian happiness. We were told that during Russian occupation, many forms of the Ukrainian culture were outlawed and that this festival was a place to celebrate and enjoy all those things that made Ukrainians, well, Ukrainian.  This was a chance to immerse themselves in and celebrate their culture.   To say that this festival was amazing would be like saying Mozart was decent. In this place, you truly felt what it was to be, to live, to feel Ukrainian. Traditional shirts where worn, the older the better, crafts where sold and the crowd was beyond lively.   It rained like hyenas and lions for the concert, the rain shorting the sound equipment out, but that stopped nothing. Standing in the crowd, listening to the music, you got swept away by the dancing, quite literally!  As a line of people sped past you, someone would grab your hand and without a choice off you would go, a part of the never ending dancing line, snaking through the crowd.   Being at that place... Wow!  The vibe, the environment and the people, especially the people, were unexplainable. Like I said, you can't explain the Ukrainians or their happiness.  You have to feel it. 


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Starting January 2010, three happiness ambassadors will begin an unprecedented journey to all 206 countries where Coca-Cola is sold. That's 14 more countries than are represented in the United Nations! Their mission is to seek out "what makes people happy" around the world.

These "happiness ambassadors" will search for and share the optimism and happiness of Coca-Cola from Afghanistan to Zimbabwe and everywhere in between. Their route will include some pretty amazing venues including- the Winter Olympics in Vancouver, the World Cup in South Africa and the World Expo in Shanghai.

Throughout the year-long journey, these Happiness Ambassadors will be sharing their blog posts, tweets, videos, interviews and pictures so you can follow their adventures in every country along the way.

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