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  • Switzerland by Toño

07/12/2010
Clear Line

We arrived in Switzerland during a very (very!) hot day. Zurich is simply gorgeous: the sight you get is a clear blue sky, a beautiful city with really cool architecture (a mix between an old and a modern vibes) and nice people walking down the streets.  We were lucky to get there the same day that the World Cup Final was going to be held. So you can picture the sense of celebration that was all around the city. “But wait a second: Switzerland wasn’t playing that match! It was España vs Nederland!” you may say. But this is one of the things we’ve come across the entire world: there are top answers when it comes to happiness and one of them is football (also known as soccer in some countries). Regardless the fact that Switzerland wasn’t playing on that match, a general feeling of celebration and exhilaration surrounded the city of Zurich. The match was about to start… and the party as well!


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Starting January 2010, three happiness ambassadors will begin an unprecedented journey to all 206 countries where Coca-Cola is sold. That's 14 more countries than are represented in the United Nations! Their mission is to seek out "what makes people happy" around the world.

These "happiness ambassadors" will search for and share the optimism and happiness of Coca-Cola from Afghanistan to Zimbabwe and everywhere in between. Their route will include some pretty amazing venues including- the Winter Olympics in Vancouver, the World Cup in South Africa and the World Expo in Shanghai.

Throughout the year-long journey, these Happiness Ambassadors will be sharing their blog posts, tweets, videos, interviews and pictures so you can follow their adventures in every country along the way.

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