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Clear Line
  • Kelly
  • Fiji by Kelly

07/20/2010
Clear Line

As we arrived in the airport we were welcomed with an important cultural ceremony, the drinking of the Cava. Cava is a sort of alcohol made with the ground up powder of a type of plant. They mix the powder with water in a bowl and retrieve the sediment straw. The drink tastes like wood and makes your tongue go numb. Nevertheless it was an interesting experience and it was an honor for us to be received in such a traditional manner.

Happiness in Fiji? Well first of all, you just have to look around at all the island beauty to realize that happiness is not hard to find here. But there is something more in Fiji, that little extra thing they call the ‘Bula spirit’.

The ‘Bula Spirit’ is something you encounter the moment you get to Fiji. ‘Bula’ means ‘hello’ but it also means so much more. ‘Bula’ is the warm welcome you get from the Fijians. It is in their big smiles. It is in the way they greet you.

‘Bula spirit’ is a philosophy. It’s a way of living. The Fijians say they have happiness within them. This happiness is meant to be shared and transferred to all their visitors. It is something you receive when you visit Fiji and something you carry around with you long after you have left the island. 



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Starting January 2010, three happiness ambassadors will begin an unprecedented journey to all 206 countries where Coca-Cola is sold. That's 14 more countries than are represented in the United Nations! Their mission is to seek out "what makes people happy" around the world.

These "happiness ambassadors" will search for and share the optimism and happiness of Coca-Cola from Afghanistan to Zimbabwe and everywhere in between. Their route will include some pretty amazing venues including- the Winter Olympics in Vancouver, the World Cup in South Africa and the World Expo in Shanghai.

Throughout the year-long journey, these Happiness Ambassadors will be sharing their blog posts, tweets, videos, interviews and pictures so you can follow their adventures in every country along the way.

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